The Northern Lights draw inspiration from our favorite latitude - 66 Degrees North, the gateway to the Arctic Circle.  Eight countries occupy the land and coastal waters within the Arctic Circle: Norway, Sweden, Finland, Russia, the United States, Iceland, Denmark, and Canada, where endless summer days give way to 24 hour unpolluted night skies, and the best viewing points for the Northern Lights.

Seen above the magnetic pole of the Northern Hemisphere, the Northern Lights (Aurora Borealis) are electrically charged particles from the sun that enter the earth's atmosphere that appear in many forms from patches or scattered clouds of light to streamers, arcs, rippling curtains or shooting rays that light up the sky.  

In Roman myths, Aurora was the goddess of the dawn.  The Menominee Indians of Wisconsin believed that the lights indicated the location of manabai'wok (giants) who were the spirits of great hunters and fishermen. The Inuit of Alaska believed that the lights were the spirits of the animals they hunted, and other native peoples believed that the lights were the spirits of their people.

A mix of galactic energy and story, the Northern Lights fuel the energy and spirit of northern adventures and outdoors experiences that have us looking upward in awe.